“Don’t Be An Asterisk” anti-steroid campaign was organized to educate people about administration of steroids, about dangerous things connected with performance-enhancing drugs within and outsides sports in order to promote stopping taking these preparations.
But this campaign was in negligence during certain period of time. The United States Olympic Committee (USOC) and Ad Council make the decision to reinvigorate activities of this campaign. It was decided to create a new gateway page for the website and to modify the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” that has remained unmodified for more than 2 years. This site promotes the visitors to enter another new page which is on Facebook. Thus, they may play asterisk free there. The same page will be created on Twitter with the same name “Play Asterisk Free”. So, the popular social media will promote spreading the messages of the campaign.
The initial website DontBeAnAsterisk.com includes an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive players don’t avoid the asterisks, they become much more muscular.
Although the game has been thought out to educate kids that steroids are dangerous, the results are opposite. Children find it funny to fail avoiding asterisks and to watch how muscles of the interactive players become essentially enhanced. However the game is still available on the website, it is unlikely that it can educate children that steroids are dangerous.
The chief goal of this campaign is to teach kids that a consumer of steroids is not a fair person; he\she is “fake”, a “joke” and a “poser”.
Комментариев нет:
Отправить комментарий